We are seeking a highly skilled and dynamic individual to join our team as the Vice President of Marketing and Product. Responsibilities: Lead, mentor, and manage a team of marketing professionals, fostering a culture of collaboration, innovation, and continuous learning. Develop and implement the overall marketing and product strategy, aligning it with the company's goals and objectives. Drive product development initiatives by gathering customer insights, conducting market research, and identifying opportunities for product enhancements.
Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Manage a team of paid media specialists Collaborate with cross-functional teams including sales, design, and development to ensure cohesive and consistent marketing efforts. Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Facebook Ads. etc.) Requirements: Strong leadership skills with the ability to manage and motivate a team.
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Exceptional communication and presentation skills, with the ability to effectively convey complex ideas to various stakeholders. Proactive and self-motivated with the ability to work independently and thrive in a fast-paced environment. Proven experience in working and targeting international markets. Proven experience as a PPC Manager or Digital Marketing Specialist of at least 3-4 years Experience in data analysis and reporting Familiarity with multiple platforms (e.g., Google Ads, Facebook Ads, Outbrain, Yahoo Gemini, Taboola, TikTok, Twitter, and Bing Ads) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) Working knowledge of BI tools.Working knowledge of Google Tag Manager (Implementation of new tags to measure conversions successfully). Understanding of WordPress is a plus Proficient in MS Office (particularly Excel)
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